The BKMF will be promoting the book. Burger King Scholarship will also be involved as well as corporate social media notifications and email blasts about the book.
“"Through the lens of Burger King brand co-founder, Jim McLamore this story shares a fresh perspective on what it takes to build an iconic brand and the importance of caring for people and communities as a key part of business success." - Jim Myers, President, Burger King McLamore Foundation”
"McLamore’s book chronicles successes and failures in intensely human way." - The Miami Herald
“Through the lens of Burger King brand co-founder, Jim McLamore this story shares a fresh perspective on what it takes to build an iconic brand and the importance of caring for people and communities as a key part of business success.” - Jim Myers, President, Burger King McLamore Foundation
“Sharing the story of an American dream that turned into a global, iconic brand, this book demonstrates the power of grit, and generosity to others, in creating long-term success.” - Amanda Israel, Executive Director - Burger King McLamore Foundation
"Jim McLamore’s The Burger King is a must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America’s great innovators. I have reread The Burger King several times over the years and like to channel some ‘McLamore’ every time I speak to a large group of our amazing Burger King franchise owners. I am always inspired by this awesome tale of how Jim McLamore and his partner (Burger King co-founder Dave Edgerton) stumbled upon the idea to create America’s favorite burger – the now world-famous and iconic Whopper! A great read for business owners and those who want to be one." - Jose Cil, CEO, Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)
Jim McLamore was the co-founder and first CEO of Burger King, creating one of the great fast service restaurant chains in the country together with Dave Edgerton. After selling it to Pillsbury and watching over it for the twenty years, he retired and dedicated his life to servicing the South Florida community as Chairman of the University of Miami and avid member of the Fairchild Tropical Gardens.
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